Figure out what the customer wants. Then “Give ’em the Pickle.”
Welcome to ‘Because It Matters’
Welcome aboard! I’m Ron Johnson, your Host for “Because It Matters.”
Think of this website as a digital magazine full of engaging and energizing stories told by interesting people about things that will interest you.
We aren’t another run-of-the-mill website offering only music or biased political commentary. In fact, we think you’ve found exactly what you’ve been looking for – thoughtful discussions of current issues and conversations with interesting people who will matter to you.
Please invest some of your time with us. You’ll like what you get in return. Open one of the categories in the top panel’s menu bar and check out what you find.
We’re working hard at figuring out how to make all this be something you’ll enjoy and find useful. I invite your comments about what we’re doing that’s right and wrong.
But more important, I want your suggestions about how to get better and deliver what you want. Thanks again for visiting. Please come back often.
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